Cosmetics OEM / ODM cooperation mode

Differences between OEM and ODM

I. OEM Contract Manufacturing Cooperation Models

1. Processing with supplied materials 2. Processing with supplied samples 3. Processing with supplied formulas 4. Private label processing 5. New product R&D 6. Old product upgrading 7. Filling with supplied materials and other cooperation models

Cosmetic OEM processing cooperation models are suitable for customers with their own brands, distributors, or investors with years of industry experience.

II. ODM Contract Manufacturing Cooperation Models

Cosmetic ODM one-stop brand contract manufacturing services provide a series of service processes including cosmetic brand trademark design, trademark registration, product filing, product R&D, packaging design, packaging production, formula selection, and finished product warehousing.

Cosmetic ODM cooperation models are suitable for customers, agents, or distributors to produce their own brands as well as companies developing new brands.

III. Target Clients for Cosmetic OEM/ODM Contract Manufacturing Services

E-commerce clients: Mainly selling through e-commerce channel platforms such as Alibaba, JD.com, Taobao, and Pinduoduo. High, medium, and low-end products are all suitable. Online shopping is one of the preferred shopping methods for young people today, with a large population and considerable product sales volume;

WeChat business clients: Mainly relying on WeChat social networking, Moments, and WeChat group promotion. The target audience is extensive, and the requirements for product agents are low, with no need for physical stores. Shopping is more convenient, direct, and simple, with fast product updates and cutting-edge market information;

Influencer clients: Mainly short video influencers and live streamers on platforms like Douyin and Kuaishou. They require outstanding product design, novel packaging, and unique products;

Professional line clients: Mainly based on consumers visiting beauty salons for experiences, using products with excellent effects to drive their beauty services. These products can truly improve skin problems. The target audience has strong purchasing power and high average order values, with products mainly in series and sets;

Direct sales clients: A sales method where direct selling enterprises sell directly to end consumers. Marketing personnel introduce products and services directly to consumers face-to-face. Because there are no agents, the profit is relatively high;

New retail clients: Through new retail technical means and business model updates, consumer traffic is synchronized online and offline.